The Natural & Easy range was first launched in September 2005. Already a truly international brand, Natural & Easy is available in 17 countries. This makes the brand's international expansion the fastest roll out in Schwarzkopf history.

Below you find an overview of Natural & Easy Roll out:

September 2005: Germany, Austria, Italy

November 2005: Sweden, Russia, Ukraine

January 2006: Denmark, Norway

March 2006: Poland, Czech Rep, Slovenia, Hungary, Croatia, Lithuania, Slovakia

May 2006: Finland, Switzerland